Lidl Heart: Cut-Price Strategy and the Perils of Influence
by Dr CHRIS TUCK Influence has become a fashionable concept in British defence circles, and it is easy to see why. Influence fits with a powerful globalist zeitgeist focused on the power of networks and ideas. Moreover, with its focus on the logic of persuasion rather than physical force, influence seems an intelligent way of… Read More Lidl Heart: Cut-Price Strategy and the Perils of Influence