Tag: Influence

Palestine 1945-48: the Information Campaign and the Limits of Influence

DR KATE UTTING In the past information, influence or non-kinetic psychological aspects of conflict had a supporting function to the physical, kinetic aspects; today it is seen as central. Militaries have done ‘influence’ for years, but there is a dominant view that in the current information environment all actions, deeds and words are scrutinised in… Read More Palestine 1945-48: the Information Campaign and the Limits of Influence

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‘Lidl Heart II’: Thinking about the challenges of Influence

This is a response to a previous Defence-in-Depth post by Dr Chris Tuck entitled “Lidl Heart: Cut Price Strategy and the Perils of Influence”. by EWAN LAWSON Aside from having the cleverest title of a Defence-in-Depth blog so far, Lidl Heart: Cut Price Strategy and the Perils of Influence says much about the challenge of being… Read More ‘Lidl Heart II’: Thinking about the challenges of Influence

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Lidl Heart: Cut-Price Strategy and the Perils of Influence

by Dr CHRIS TUCK Influence has become a fashionable concept in British defence circles, and it is easy to see why. Influence fits with a powerful globalist zeitgeist focused on the power of networks and ideas. Moreover, with its focus on the logic of persuasion rather than physical force, influence seems an intelligent way of… Read More Lidl Heart: Cut-Price Strategy and the Perils of Influence

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